About the brand

The LORAINEROUX brand is deeply rooted in the desire to feed the lifestyle of the elegant, versatile lady on the run, providing her with the inspiration to be the best version of herself.

Loraine Roux, based in Stellenbosch, is the founder of the LORAINEROUX Brand and Collection and established the brand in 2016. As a traveler, corporate lady, wife and social butterfly, she knows the importance of having the feel-good wardrobe to support a colourful, fast-paced and ‘never a dull moment’ lifestyle.

The LORAINEROUX Collection is built on quality and excellence, drawing inspiration from creative influences both locally and abroad, and is available in Stellenbosch by appointment, online at www.loraineroux.com and at pop-up initiatives around the country.

The message from the designer:

"With the LORAINEROUX brand, I have a dream to inspire women through every interaction and experience with the brand, and through the LORAINEROUX brand I aim to live up to the philosophy of creating feel-good moments in all aspects of my life, and the life of others."


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